Privacy
Privacy Policy
Last updated 30 September 2026
The short version
Reading this website is measured only in aggregate, and nothing identifies you by name. In Europe, the UK, and Switzerland no analytics is loaded and no analytics cookie is set until you say yes; if you say no, none is loaded, and Cookie settings at the foot of every page lets you change your answer later. Everywhere else, Google Analytics counts the visit on arrival. Separately, and wherever you are, Google reCAPTCHA is contacted if you use the signup form, and YouTube if you play the trailer — never if you only read.
The only personal information collected is an email address, and only if you type one into the signup form. It is used to send updates about The Last Entry and nothing else. It is never sold, rented, or shared for anyone else’s marketing.
Email hello@pixelpantry.app at any time to see what is held about you or to have it deleted.
Who is responsible
Pixel Pantry Games LLC operates this website and is responsible for the personal data described here. For any question or request about your data, write to hello@pixelpantry.app.
Where European, UK or Swiss data-protection law applies, analytics runs only with your consent, and the email list on the consent you give by signing up. reCAPTCHA and the host’s server logs rely on our legitimate interest in keeping the site and the list working and free of abuse. Withdrawing consent stops future processing; it doesn’t undo what happened before.
What is collected
If you submit the signup form, the following is stored, and nothing more:
- Email address
- Converted to lowercase. This is the only thing you provide.
- Source label
- A fixed text tag naming this website, so signups from here can be told apart from other lists.
- Timestamp
- When the address was added.
- Notified flag
- A true or false marker recording whether a given announcement has been sent to you.
Your name, IP address, browser, device, and location are not stored with your signup.
Analytics
This site uses Google Analytics 4 to count visits and see which pages people read. When it runs, Google receives your IP address, the pages you view, and information about your device and browser, and sets first-party cookies (named _ga and _ga_…) so repeat visits can be told apart. That processing is governed by Google’s own privacy policy.
If you are in the European Economic Area, the United Kingdom, or Switzerland, none of that happens until you allow it. Analytics is not loaded when the page opens: you are asked first, and until you answer, no analytics cookie is set and Google is sent nothing at all — not even an anonymous signal that you were here. Choose “No thanks” and it is never loaded. Choose “Allow” and it behaves as described above.
Outside those regions analytics loads when the page opens. You can still opt out at any time with Google’s browser opt-out add-on, or by blocking analytics in your browser or with an extension. The site works exactly the same either way.
Your answer is remembered in your own browser’s local storage, under le-analytics-consent, so you are not asked again on every page. Two other values are kept in your browser: le-wishlisted, set for the rest of your visit when you click through to Steam, so the page can offer the email list afterwards instead of beforehand; and le-subscribed, set once you join, so you are not asked again. All three stay on your device and are never sent anywhere. In the European Economic Area, the United Kingdom and Switzerland, Cookie settings at the foot of every page lets you change your answer at any time. Clearing your browser’s storage for this site also forgets all three.
Advertising, ad personalisation, and ad-data sharing are switched off for everyone, everywhere, regardless of the answer above. Analytics data is never linked to an email address on the signup list, and is not used to build an advertising profile or to target ads.
What is not collected
Beyond the analytics described above, this site uses no advertising, tracking pixels or session recording. Its one embedded player, the trailer, loads nothing until you play it (see below). Fonts are served from this site rather than fetched from a font provider.
The trailer
The teaser trailer is hosted on YouTube. Until you play it, the page shows a still image served from this site, and the trailer requests nothing from YouTube or Google.
When you play it, the player loads from youtube-nocookie.com. From that point YouTube receives your IP address and information about your device and browser, and may store data in your browser, under Google’s own privacy policy.
Spam protection and Google reCAPTCHA
The signup form is protected by Google reCAPTCHA Enterprise, which distinguishes people from automated abuse.
reCAPTCHA is not loaded when you open a page. It loads only when you interact with the email field. From that point Google receives your IP address and information about your device and browsing behaviour on this page, and may set its own cookies, in order to score the request. That processing is governed by Google’s own privacy policy and terms of service.
If you never touch the form, reCAPTCHA never loads and Google receives nothing about your visit.
How your email address is used
To send occasional updates about The Last Entry: release news and notes on how the game is being made. It is not used for anything else.
Your address is never sold, rented, traded, or shared with anyone for their own marketing. It is not used to build an advertising profile.
Who else processes it
These service providers handle data on our behalf, under their own security and privacy obligations:
- Google Firebase — storage
- Signup records are stored in Google Cloud Firestore in the United States.
- Netlify — hosting
- Serves this website. Like any web host it processes standard server request logs, which include IP addresses, for security and reliability.
- Google Analytics 4 — audience measurement
- Described in the analytics section above. In the EEA, the UK, and Switzerland it processes nothing unless you allow it.
- Google reCAPTCHA Enterprise — abuse prevention
- Described in the section above.
- Kit — email delivery
- Used to send the update emails. When you sign up, your address is also added to a Kit list so those emails can reach you, and every email it sends carries a one-click unsubscribe link.
Google (Analytics, reCAPTCHA and Firebase), Netlify and Kit are based in the United States and may process your data there. Each relies on the EU-U.S. Data Privacy Framework, with its UK and Swiss extensions, or on standard contractual clauses.
How long it is kept
Your address is kept until you ask to be removed. There is no fixed expiry, because promising a deletion date only matters if it is actually honoured.
Unsubscribing removes you from future emails. Ask for deletion and the record itself is removed.
Google keeps analytics data for 14 months, then deletes it. The _ga cookies last up to two years, or less where your browser limits them.
Your choices and rights
You can ask, at any time, to see what is held about you, to have it corrected, to have it deleted, or to receive a copy of it. You can also object to its use or ask that it be restricted.
Two ways to act: click the unsubscribe link in any email, or write to hello@pixelpantry.app. Requests are honoured promptly, and no reason is required.
You will never be charged for a request, and exercising any of these rights will never result in worse treatment. Depending on where you live — including the European Economic Area, the United Kingdom, and several United States jurisdictions — these rights may also be guaranteed to you by law. They are offered here regardless of where you live.
If you’re in the European Economic Area you can complain to your local data protection authority; in the United Kingdom, to the Information Commissioner’s Office (ico.org.uk); in Switzerland, to the Federal Data Protection and Information Commissioner. We’d welcome the chance to put it right first, at hello@pixelpantry.app.
Children
This site is not directed at children under 13, and signups from them are not knowingly accepted. If you believe a child has submitted an address, write to hello@pixelpantry.app and it will be deleted.
Links to other sites
This site links to Steam, YouTube, Instagram, X, and TikTok. Once you follow a link you are on someone else’s website, subject to their privacy practices rather than these. Steam links carry a campaign tag identifying this website as the referrer; it contains nothing about you personally.
Changes
If this policy changes, the date at the top of the page changes with it. Any change that materially affects how your data is used will be announced by email to those on the list before it takes effect.
This policy is governed by the laws of Indiana, United States.